Choline chloride is used as an important feed additive in animal species, especially chickens. Significant volumes of this compound are used in feed for poultry, aqua, pet, and horse. It is also known as vitamin B4 although it is required in a much higher level than vitamins. It helps to maintain cell membrane integrity and normal maturation of bone cartilages, thus preventing perosis.
The market is driven by the increasing demand for high yield of meat, egg, and milk products from animals and also with good quality, along with the huge demand from the oil and gas applications. The demand for choline chloride is also increasing in the aqua feed application as the aqua feed industry is showing high growth. The penetration of choline chloride is low in developing regions and these regions will be showing high growth in the future as awareness increases.